About
For me, design isn’t just about making things look good—it’s about transforming the forgettable into something that demands attention.
I’m a multidisciplinary Creative Director, UX/UI Designer, and Brand Strategist with 16+ years of experience crafting bold, unforgettable brand experiences for CPG brands, agencies, and purpose-driven organizations.
My sweet spot lies at the intersection of brand identity and digital innovation—where storytelling meets smart, user-focused design. From witty Super Bowl ads to enterprise UX/UI solutions, I help brands win the fight against uninspired creative. I’ve led and pitched original, high-impact brand campaigns, secured multimillion-dollar pharmaceutical contracts, and elevated branding and book cover designs for a New York Times bestselling author.
My toolkit includes:
• Creative and art direction
• Brand strategy, identity, and storytelling
• UX/UI design (Figma, Adobe XD, wireframes, user journeys, prototypes)
• Cross-channel campaigns across digital, print, social, email, and TV
• Agile collaboration with executives, developers, PMs, designers, copywriters, and account teams
Whether designing a flight tracking platform for American Airlines, launching an AR-powered event app for Motor Parts of America, or reimagining marketing campaigns for T.D. Jakes Ministries, I focus on delivering creative that converts.
Success to me means more than likes—it means engagement, conversion, customer loyalty, and business growth. My work has helped generate millions in revenue, attract 1M+ YouTube subscribers, and earn both YouTube Gold Creator Award– and Shorty Award–winning recognition, all while bringing impactful design to life for brands like Snickers, Grey Goose, 3M, Bacardi, and American Airlines.
Let’s connect if you're ready for a creative leader or strategic design partner who brings bold ideas, visionary storytelling, and immersive digital thinking to build a brand that’s impossible to ignore.